Rolf “Choice will allow individual farmers to match their own personal skill-sets, strengths and tolerance for risk with the marketing system that they see working best for them. This is why you should vote in favour of marketing choice.”
CWB: The CWB has recognized farmers’ desire to manage risk based on their individual business needs. That’s why the CWB’s farmer-elected directors asked management to devise the Producer Payment Options (PPOs).
Penner: Actually, the CWB hasn’t recognized farmers’ desires to manage their own risk. In 2006, its own survey showed that 46% of farmers wanted the dual-market option and a full 19% didn’t want the CWB around at all. That’s 65% who aren’t happy with the status quo; they want change and they want choice. A restaurant that adds a couple of items to its dessert menu and one to its appetizer list does not satisfy a customer’s desire to dine at other restaurants.
